TOO OFTEN, IT'S NOT A QUESTION OF ABILITY,
IT'S A QUESTION OF OPPORTUNITY.

Too many people. Too many brands. Too many companies
continue to define people by their disability. Instead of their ability.
Living with a disability is not a choice. Being inclusive is.

It’s time for people, brands, and companies to make the choice to focus on ability.
And create opportunities for ability. Because ability deserves opportunity.

#CreateAnOpportunity

MEET THE CAST

KURT
YAEGER

TAMARA
MENA

MADISYN
TAUTE

CHRISTOPHE
ZAJAC-DENEK

NATALIE
TREVONNE

It’s time we define everyone,
the way we define ourselves.
By what we can do. What we hope to do.
What we will do.
Always by the merits of our many abilities.
Never by a single disability.

One in four people live with a disability.
Still more will face one at some point in their lives.
It’s not a choice.
But excluding them based on that disability is a choice.
A seemingly convenient choice, an unfair choice,
a disrespectful choice.
A choice we need to stop making.

But it’s going to take more than not doing something.
It’s going to take doing something more.
Making change and making a difference.
And creating opportunity.

Creating an opportunity for someone that merits one.
For someone that’s earned one.
Because ability deserves respect,
it deserves inclusion.

AND MOST OF ALL, ABILITY DESERVES OPPORTUNITY.

26%

OF ADULTS IN THE UNITED STATES HAVE A DISABLILITY.
(Source: CDC)

3%

OF ALL CHARACTERS ON TV HAVE A DISABILITY
(Source: Ruderman Family Foundation 2017)

95%

OF ALL CHARACTERS ON TV WITH A DISABILITY ARE PLAYED BY NON-DISABLED PERFORMERS
(Source: Ruderman Family Foundation 2017)

8YRS

The average time that individuals spend living with disabilities
(Source: Disabled World)

156 Number of people with disabilities that the average American knows.
(based on a model developed by McCormick, H. et al. (2010)

78%

of people with disabilities in the US are heads of households
(Source: Nielsen, 2016)

$490BN

collective after-tax income of working adults with disabilities in the US
(Source: American Institutes for Research, 2018)

$2TN

global income of people with disabilities
(Source: ANA, 2020)

THE PLEDGE

Living with a disability is not a choice.
Defining people by their abilities, rather than their disability, is a choice.
A choice we all need to make.
As companies. As brands. As human beings.

I pledge to create an opportunity for someone with a disability.
Or, share this film with someone who can.

Because ability deserves opportunity.

TOO OFTEN, IT'S NOT A QUESTION OF ABILITY, IT'S A QUESTION OF OPPORTUNITY.

#CreateAnOpportunity

Watch our stories

MEET THE CAST

KURT YAEGER

TAMARA MENA

MADISYN TAUTE

CHRISTOPHE ZAJAC-DENEK

NATALIE TREVONNE

26%

OF ADULTS IN THE UNITED STATES HAVE A DISABLILITY.(Source: CDC)

3%

OF ALL CHARACTERS ON TV HAVE A DISABILITY(Source: Ruderman Family Foundation 2017)

95%

OF ALL CHARACTERS ON TV WITH A DISABILITY ARE PLAYED BY NON-DISABLED PERFORMERS(Source: Ruderman Family Foundation 2017)